Born in 1968, Muhammad Helmi is a natural born entrepreneurship. for morethan 20 years, he is managing international trading of forest product; has exported them to many countries European, South East Asia, Australia and Arabic Countries. He is PhD Graduate from Airlangga University Surabaya, spesializedin Strategic Management, Marketing and Entrepreneurship. 2021, He passed the Certified Professional Marketer (CPM) ASIA exam organized by the Indonesia Marketing Association (IMA) as a member of the Asia Marketing Federation (AMF). Since he established Shafwah Group in 2010, he becomes the CEO andChairman of Shafwah Group.